CLOUD COMPANY

Orchestrated comprehensive sales and marketing strategies for THE leading industrial tank cleaning equipment manufacturer, achieving rapid company growth and a successful exit. Collaborated with the CEO to identify potential buyers and facilitate negotiations, culminating in a lucrative acquisition. Led B2B sales initiatives, serving as the primary liaison for major industry players such as Anheuser-Busch and Exxon Mobil. Revitalized corporate branding, including a website overhaul and enhanced digital presence, which halved marketing expenses while doubling new customer acquisition. Streamlined internal processes with a robust CRM system, enhancing team collaboration and customer satisfaction. Diversified product offerings by introducing centrifugal pumps and turnkey solutions, boosting profit margins and user experience.

Developed and executed targeted pay-per-click advertising campaigns and SEO strategies, significantly reducing marketing spend by 150%.
Designed and managed a mobile product demonstration and service van program, facilitating hands-on client engagement and service delivery.
Implemented customer follow-up protocols, amplifying parts and service business expansion.
Enhanced trade show presence and print collateral, reinforcing brand identity and market penetration.

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“I initially contracted with Jason for a website re-design. He quickly became a critical asset to our entire operation, expertly directing all sales and marketing related activities and assisting me with day-to-day company management and strategic planning through a highly successful exit. ”

Kim Boege, CEO, Cloud Company

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